Public Relations Pitfalls
In order to build a popular blog you’ll inevitably need to contact other bloggers, pitch unknown website owners and network efficiently with as many people as possible.
If that is the case, therefore, you need to make sure that you are not making PR blunders, as Chris Garrett calls them (Brian Clark teaches wannabes).
On the article he covered 10 common mistakes that bloggers commit when doing public relations:
- Not using the bloggers name
- Not reading anything on the blog
- Or worse blatantly lying that you have
- Copying and pasting a press release
- Taking 2000 words to say nothing
- Using a non-reply email address
- Only supplying a telephone number
- Cold calling late at night
- Making it clear EVERY blogger in your niche is getting the exact same message
- Being completely and utterly irrelevant
Personally I find that his first point is among the most important. Several times people that send me emails do not include my name, making me wonder if they knew who they were sending the email to in the first place.
Even worse, sometimes the sender puts a wrong name there. I have been called Darren countless times (although this could be a good sign…), Dave many more, and so on.
What about you, what drives you crazy when people try to pitch you something? Have you made any of these mistakes?
This post contains a clue for the Performancing Treasure Hunt.
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